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Diamond Buying Guide



Read our tips and hints for finding the perfect diamond.

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The Cut is a measure of proportions of the diamond. A well-cut diamond appears brilliant and fiery, while a badly cut diamond looks dull and lifeless, despite having a good colour and clarity grade.

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Clarity is a measure of the cleanliness or purity of a diamond. A diamond's clarity rating is determined by the number, size, type and location of inclusions under 10 x magnifications.

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Shape refers to the overall outline of the diamond when viewed from the top.

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Certificates are proof of a diamond's identity, authenticity and value. A certificate will indicate a diamond's exact measurements, weight, cut and overall quality. A certificate will precisely point out a diamond's individual characteristics as well as be a useful tool while identifying a stone.

How To Choose The Perfect Diamond?

The happiest occasions of our lives are often those which are capped by the giving of something precious; whether a diploma for the excited grad, or a certificate of thanks for a job well done, or some other item of value. When it comes to events of a highly personal nature, jewelry is the right gift especially in the form of a diamond ring suitable to mark an engagement, wedding, or an anniversary.



The colour of a diamond is evaluated in terms of its degree of colourlessness.The ideal diamond is completely colourless, and the most expensive. However, most diamonds which appear colourless actually have slight tones of yellow or brown.

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Carat Weight" is simply the weight of the diamond. The Carat weight of a diamond determines the size, and appearance of your ring or jewellery.

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Safe and effective ways to clean your diamond. Diamonds are the hardest substance known, but that doesn't mean we can bring them back to life with any old cleanser.

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A diamond's cost depends upon an objective characteristics knows simply as the 4C's: Color, Clarity, Cut and Carat. The relationship between these 4 characteristics determines the value of a diamond.

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Tips and Tricks

Whether a novice or a pro, our expert tips and tricks will help you make a right combination of the 4Cs and choose the ideal diamond.

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